Word of Mouth
The way people interact online has radically transformed. Social media has shifted the control of the online dialogue to the hands of each individual. Internet users, who were once passive readers, are now given a platform to have their voices heard through blogs, wikis, ratings, podcasts and videos. As user generated content continues to multiply, word of mouth no longer gets passed from person to person, but reaches the masses with increasing influence. For marketers, keeping up with this dynamic communication channel, alone, is a challenge. Managing its chaos, while at the same leveraging it strategically, is even more overwhelming.
Autonomy helps you automatically monitor and understand the conversations on social media sites that are related to your organization and the competition. Organizations can leverage the meaning based technology of Autonomy’s Intelligent Data Operating Layer (IDOL), to monitor, understand, and capitalize on user generated content, created in any form and published throughout the web. The offering provides social media connectors into social networks and advanced IDOL functions to identify and understand the meaning of related conversations for ensuring brand and reputation management, customer satisfaction and overall marketing effectiveness.
Tracks and measures the reach and success of viral marketing efforts within social networks such as Twitter, IMDb and YouTube
Recognizes and understand the meaning of social media—filled with slang, jargon, or even misspellings—in any language
Detects the sentiment of comments and proactively alerts or responds to negative content or complaints to avoid brand damage
Reads through reactions to product launches posted within trade articles, blogs, forums, wikis, and websites to determine success or specific requirements for improvement Identifies emerging trends to enable marketers to adjust marketing strategies and react to market opportunities in real time
Provides in-depth, clustering analysis and robust targeting capabilities to deliver personalized responses, target promotions, or hyperlink relevant information to customers
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Autonomy Group Customers
