Deluxe Teams with etalk to Enhance Customer Services Technology

Deluxe takes innovative call center technology to its highest level

St. Paul, MN - June 30, 2003 - Over the past several years, Deluxe Financial Services, Inc., an operating subsidiary of Deluxe Corporation (NYSE: DLX), the nation´s leading check printing company, has been recognized for its technologically advanced customer support centers. A 2002 independent study by The Brady Group placed Deluxe among the top-three percent of all call centers nationwide for performance and technology. Deluxe attributes a great deal of their success to e-talk Corporation, the global leader of Performance Impact™ solutions for contact centers, and Deluxe´s exclusive provider of its contact center monitoring technology.

“As the world´s largest check printer, we serve millions of customers through thousands of financial institutions across the United States, along with nearly 1.8 million small business customers who purchase our checks and forms,” said Gordy Holter, vice president of customer care for Deluxe. “We´ve always looked to people and technology to enhance how we serve our clients and customers. That is why we selected etalk´s call monitoring and agent performance solution to help establish our superior customer support centers.”

Deluxe implemented etalk Advisor™ and etalk Recorder® within their six customer support centers to capture and analyze each customer contact session, using the measurement tools for continuous improvement. Deluxe has established best practices within its contact centers and recently hosted a "best practices" seminar at its headquarters in Shoreview, Minnesota.

The conference, sponsored by etalk, addressed the topic of "Implementing a Quality Program Within Your Contact Centers". Lawrence J. Mosner, chairman and CEO of Deluxe, opened the conference and addressed the audience. “We must always remember our goal - unparalleled customer experience,” Larry said. Attendees included Wells Fargo, TCF Bank, US Bank, and GE Capital Fleet.

“We were impressed by Deluxe´s smart use of technology to differentiate themselves from the competition,” said Gegi Carlson, vice president, TCF Bank. “By sharing their best practices and how they established them with the help of etalk´s quality management technology, I was able to go back to my company and provide input into how we can better manage our contact centers.”

“Deluxe is an ideal etalk customer,” said Scott Shute, president and CEO of etalk. “They are a forward looking company and understand that it takes more than just implementing our QM solutions to maximize quality within their contact centers. They have maximized the performance of our suite of tools by developing their own best practices based on the findings from monitoring and analyzing their own customer interactions.”

About Deluxe
Deluxe Corporation, an S&P 500 company, provides personal and business checks, business forms, labels, personalized stamps, fraud prevention services and customer retention programs to banks, credit unions, financial services companies, consumers and small businesses. The Deluxe group of businesses reaches clients and customers through a number of distribution channels: the Internet, direct mail, the telephone and a nationwide sales force. Since its beginning in 1915, Deluxe Corporation has been instrumental in shaping the U.S. payments industry. More information about Deluxe can be found at www.deluxe.com/about.

About etalk
etalk is a global leader of Maximum Performance Impact trade; solutions for enterprise contact centers. Since its inception in 1983, etalk solutions have been used to build valuable long-term customer relationships at more than 1,500 worldwide contact centers. The etalk suite of integrated solutions, including the Qfiniti trade;, JASS trade;, Recorder reg;, Advisor trade;, Expert trade; and Survey trade;, improve both customer service and the CRM decision-making process. Using his combination of etalk acute;s award-winning products and outstanding services, customer can design, implement and continually refine their quality program initiatives, achieving their overall business objectives. etalk operates in more than 40 countries through its Worldwide Business Partner Program. For more information, contact etalk at www.etalk.com.