Customer Response Sends etalk's "Ask Mr. Lee" into Wide Distribution

Popular Advice Column Tackles Tough Call Center Questions at www.etalk.com

Irving, Texas - March 30, 2005 - etalk announces "Ask Mr. Lee," the company's popular customer advice column, is now available to call center managers everywhere at www.etalk.com. The column features Roger Lee, etalk's director of Consulting Services, giving straight-forward, easy-to-understand tips for improving business processes, applying data analysis, and increasing contact center performance.

"Ask Mr. Lee" and its signature blue caricature light bulb have been regular staples of the company's customer newsletter, "Quick Tips," since it began last year. Letters to "Mr. Lee" have covered a broad range of topics, from building a better evaluation form to boosting service agent morale. Increased demand for Roger Lee's advice and insight has led etalk to make the column more broadly available.

"Response to 'Ask Mr. Lee' has been overwhelming," said Roger Woolley, etalk vice president of Marketing. "Our customers look to Roger Lee to help cut through the data clutter and develop simple but effective strategies for improvement. By putting his column on our Web site, our goal is to provide another resource for contact center managers."

"Roger is easy to work with, responsive to time lines, and extremely professional in his approach," said Jim Thomsen, director of Performance Management at Deluxe Financial Services, a business unit of Deluxe Corporation. "He did a comprehensive assessment of our contact center and provided us with concrete, actionable information."

"It doesn't take a PhD to improve call center performance," said Roger Lee, a Six Sigma Black Belt. "As Deluxe demonstrates, the most important thing is a true commitment to the customer and a drive for improvement. My job is to provide tools to help companies reach their goals and keep getting better."

Roger Lee speaks regularly on Six Sigma and process improvement at contact center events around the world. Most recently, he appeared on March 16, 2005, as a keynote speaker at the Contact Forum 9o. Congreso Internacional M�xico 2005 in Mexico City.

Call center managers can send a question to Roger Lee by going to www.etalk.com and clicking on the blue light bulb. Also available online are past "Ask Mr. Lee" columns, including those from "Quick Tips," and Roger Lee's "Calibration Dos and Don'ts."

About etalk
etalk is a global leader of Maximum Performance Impact trade; solutions for enterprise contact centers. Since its inception in 1983, etalk solutions have been used to build valuable long-term customer relationships at more than 1,500 worldwide contact centers. The etalk suite of integrated solutions, including the Qfiniti trade;, JASS trade;, Recorder reg;, Advisor trade;, Expert trade; and Survey trade;, improve both customer service and the CRM decision-making process. Using his combination of etalk acute;s award-winning products and outstanding services, customer can design, implement and continually refine their quality program initiatives, achieving their overall business objectives. etalk operates in more than 40 countries through its Worldwide Business Partner Program. For more information, contact etalk at www.etalk.com.