ATB Financial Selects etalk to Help Deliver Outstanding Customer Service

Leading Western Canadian financial institution chooses etalk's Qfiniti as part of its commitment to convenient, easy-access customer service

Irving, Texas and Edmonton, Alberta - January 28, 2005 - ATB Financial, a full-service financial institution based in Edmonton, Alberta, has selected etalk's Qfiniti contact center software to help the company build on its commitment to being Alberta's first choice for financial services. Working with Xentrax, one of Canada's leading call center solutions suppliers, ATB Financial has installed Qfiniti 1.5 in its Calgary Customer Contact Center (CCC), home to 145 service specialists who handle over 1.4 million customer inquiries each year.

"The primary goal of the CCC is to provide ATB customers with the highest level of personal service," said Peter Bolton, ATB Financial vice president of Direct Sales. "Working with Xentrax and etalk, we can better ensure that our customers receive the quality service experience for which ATB Financial is renowned."

ATB chose Qfiniti for call recording as part of its effort to build and maintain a reliable and effective quality assurance program. Ease of integration, product capabilities, scalability, value and technical support were key factors in the company's decision to deploy the etalk system.

"It's a privilege to be working with a company that sets such high standards for customer service," said Scott Shute, etalk CEO. "With ATB, the customer comes first, and all of us at etalk share that belief."

"We are proud to have worked closely with ATB in the deployment of etalk's flagship contact center quality solution," said Jose Fernandez, president of Xentrax. "We are further excited about the opportunity to provide continued support to ATB in its relentless pursuit of delivering superior service to its customers."

About etalk
etalk is a global leader of Maximum Performance Impact trade; solutions for enterprise contact centers. Since its inception in 1983, etalk solutions have been used to build valuable long-term customer relationships at more than 1,500 worldwide contact centers. The etalk suite of integrated solutions, including the Qfiniti trade;, JASS trade;, Recorder reg;, Advisor trade;, Expert trade; and Survey trade;, improve both customer service and the CRM decision-making process. Using his combination of etalk acute;s award-winning products and outstanding services, customer can design, implement and continually refine their quality program initiatives, achieving their overall business objectives. etalk operates in more than 40 countries through its Worldwide Business Partner Program. For more information, contact etalk at www.etalk.com.

About ATB Financial®
ATB Financial, an Alberta-based financial institution, was established in 1938. Today, ATB provides personal service to over 600,000 customers in 242 communities throughout Alberta. ATB's vision is to be Alberta's first choice for financial services: personal and business, investor services and energy and commercial. For further information about ATB Financial, visit www.atb.com.

About Xentrax®
Xentrax has focused exclusively on software, hardware and service solutions for the Canadian contact centre marketplace for over a decade. As contact centers have developed, Xentrax has built an unrivalled expertise in helping customers optimize their most significant area of investment - their people. Xentrax customers represent a cross section of major national and international companies including financial institutions, government agencies, utility suppliers and telecommunications companies. For more information, go to www.xentrax.com.